One brand.
A whole ecosystem.

The opportunity

Design the business
around the vehicle.

The OA concept explores electric mobility beyond the car itself: brand identity, owner applications, charging, dealerships and after-sales operations.

The objective was to bring these touchpoints into one coherent customer journey and operational vision. The study also considers Germany and the UK.

A recognizable identity,
at every touchpoint.

Naming, logo exploration, visual language and brand applications established a premium direction across digital interfaces, vehicles and physical environments.

Ownership with
clarity and control.

The owner app concept brings battery and range information, charging status, remote lock and climate controls, vehicle location and service support into a unified interface.

The operational layer
behind the experience.

ERP and CRM concepts connect production, inventory, dealerships and customer management. Dashboard and reporting designs support clearer operational visibility.

Connected service.
Augmented expertise.

Aura AI explores an AR repair assistant with guided instructions, diagnostics and connected service data. It forms part of the proposed after-sales ecosystem.

Strategic outcome

A connected vision
for electric mobility.

The deliverable is a unified brand and experience concept spanning customers, service teams and business operations.

Presented as a strategic design concept. The source study does not provide verified launch results or measured business outcomes.